The impact of financial performance and corporate reputation on customer purchases: the role of stakeholders and brand value in the automotive sector

Autor:	Sánchez-Iglesias, Nuria, García-Madariaga, Jesús, Jerez, Miguel
Zdroj:	Marketing Intelligence & Planning, 2023, Vol. 42, Issue 1, pp. 23-39.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-12-2022-0548 Zobrazit plný text záznamu