Customer brand co-creation behavior: conceptualization and empirical validation

Autor:	France, Cassandra, Grace, Debra, Merrilees, Bill, Miller, Dale
Zdroj:	Marketing Intelligence & Planning, 2018, Vol. 36, Issue 3, pp. 334-348.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-10-2017-0266 Zobrazit plný text záznamu