One step deeper: gender and congruity in celebrity endorsement

Autor:	Pradhan, Debasis, Kapoor, Vikram, Moharana, Tapas Ranjan
Zdroj:	Marketing Intelligence & Planning, 2017, Vol. 35, Issue 6, pp. 774-788.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MIP-02-2017-0034 Zobrazit plný text záznamu