Need for distinction moderates customer responses to preferential treatment

Autor:	Pontes, Vivian, Greer, Dominique A., Pontes, Nicolas, Beatson, Amanda
Zdroj:	Journal of Services Marketing, 2022, Vol. 37, Issue 4, pp. 409-419.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JSM-02-2021-0053 Zobrazit plný text záznamu