Do you want to be roasted? The boundaries of using dark humor as a brand-to-brand communication strategy
| Autor: | Saavedra Torres, Jose Luis, Bhattarai, Ashok, Dang, Anh, Rawal, Monika |
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| Zdroj: | Journal of Research in Interactive Marketing, 2023, Vol. 18, Issue 2, pp. 220-237. |
| Databáze: | Emerald Insight |
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