Interactive, direct and digital marketing : A future that depends on better use of business intelligence

Autor:	David Stone, Merlin, David Woodcock, Neil
Zdroj:	Journal of Research in Interactive Marketing, 2014, Vol. 8, Issue 1, pp. 4-17.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JRIM-07-2013-0046 Zobrazit plný text záznamu