The impact of storytelling in creating firm and customer connections in online environments

Autor:	Kemp, Elyria, Porter III, McDowell, Anaza, Nwamaka A., Min, Dong-Jun
Zdroj:	Journal of Research in Interactive Marketing, 2021, Vol. 15, Issue 1, pp. 104-124.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JRIM-06-2020-0136 Zobrazit plný text záznamu