Exploring the impact of perceived social media agility on co-creation opportunities and brand attachment: the moderating role of technology reflectiveness

Autor:	Welch, Emma, Gligor, David, Bozkurt, Sıddık
Zdroj:	Journal of Product & Brand Management, 2024, Vol. 33, Issue 3, pp. 397-409.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-12-2022-4275 Zobrazit plný text záznamu