Being a member of global community: the effect of Chinese brand origin salience on global identity perceptions and brand evaluations
| Autor: | Shi, Zhuomin, Zhang, Xiangyun, Jin, Chunji, Huang, Qianying |
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| Zdroj: | Journal of Product & Brand Management, 2024, Vol. 33, Issue 7, pp. 842-854. |
| Databáze: | Emerald Insight |
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