Celebrity endorsement, self-brand connection and consumer-based brand equity

Autor:	Abhishek Dwivedi, Lester W. Johnson, Robert E. McDonald
Zdroj:	Journal of Product & Brand Management, 2015, Vol. 24, Issue 5, pp. 449-461.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-10-2014-0722 Zobrazit plný text záznamu