Are there generalizable patterns in line extension performance?

Autor:	Victory, Kirsten, Tanusondjaja, Arry, Dawes, John, Nenycz-Thiel, Magda, Romaniuk, Jenni
Zdroj:	Journal of Product & Brand Management, 2024, Vol. 33, Issue 6, pp. 733-744.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-08-2023-4678 Zobrazit plný text záznamu