We “like” to value the brand: a mixed-method study

Autor:	Thai, Trung Dam-Huy, Wang, Tien, Nguyen, Tin Trung
Zdroj:	Journal of Product & Brand Management, 2022, Vol. 31, Issue 8, pp. 1265-1284.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-07-2021-3567 Zobrazit plný text záznamu