What’s in a name? Scent brand names, olfactory imagery, and purchase intention

Autor:	Meng, Hua (Meg), Zamudio, César, Jewell, Robert D.
Zdroj:	Journal of Product & Brand Management, 2020, Vol. 30, Issue 2, pp. 281-292.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-06-2019-2418 Zobrazit plný text záznamu