Congruency or incongruency: a theoretical framework and opportunities for future research avenues

Autor:	Eklund, Andreas Aldogan, Helmefalk, Miralem
Zdroj:	Journal of Product & Brand Management, 2021, Vol. 31, Issue 4, pp. 606-621.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-03-2020-2795 Zobrazit plný text záznamu