Corporate brand transgression and punishing the transgressor: moderation of religious orientation

Autor:	Karaosmanoglu, Elif, Isiksal, Didem Gamze, Altinigne, Nesenur
Zdroj:	Journal of Product & Brand Management, 2018, Vol. 27, Issue 2, pp. 221-234.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-01-2017-1388 Zobrazit plný text záznamu