Corporate brand transgression and punishing the transgressor: moderation of religious orientation
Autor: | Karaosmanoglu, Elif, Isiksal, Didem Gamze, Altinigne, Nesenur |
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Zdroj: | Journal of Product & Brand Management, 2018, Vol. 27, Issue 2, pp. 221-234. |
Databáze: | Emerald Insight |
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