Understanding platform strategies for consumer stickiness on OTT platforms

Autor:	Kour, Gurpreet, Chhabria, Bhavika
Zdroj:	Journal of Indian Business Research, 2022, Vol. 14, Issue 4, pp. 540-555.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JIBR-04-2021-0122 Zobrazit plný text záznamu