Fashion bloggers' discourse on brands under corporate crisis: a netnographic research in Portugal

Autor:	Casais, Beatriz, Gomes, Lucilene Ribeiro
Zdroj:	Journal of Fashion Marketing and Management: An International Journal, 2021, Vol. 26, Issue 3, pp. 420-435.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JFMM-09-2020-0206 Zobrazit plný text záznamu