The impact of customer performance on IMC outcomes: firm size moderation in the inter-country context

Autor:	Butkouskaya, Vera, Llonch-Andreu, Joan, Alarcón-del-Amo, María-del-Carmen
Zdroj:	Journal of Economics, Finance and Administrative Science, 2021, Vol. 26, Issue 52, pp. 358-375.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JEFAS-10-2021-0207 Zobrazit plný text záznamu