Measuring the motivation to avoid duping: scale development and validation

Autor:	Madrigal, Robert, Wardley, Marcus, Armstrong Soule, Catherine Anne
Zdroj:	Journal of Consumer Marketing, 2021, Vol. 38, Issue 7, pp. 791-801.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JCM-07-2020-3972 Zobrazit plný text záznamu