The strategic role of corporate online references: building social capital through signaling in business networks

Autor:	Tóth, Zsófia, Naudé, Peter, Henneberg, Stephan C., Diaz Ruiz, Carlos Adrian
Zdroj:	Journal of Business & Industrial Marketing, 2020, Vol. 36, Issue 8, pp. 1300-1321.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JBIM-02-2020-0101 Zobrazit plný text záznamu