The central role of the reputation of country-of-origin firms in developing markets

Autor:	Jiménez, Nadia, San-Martin, Sonia
Zdroj:	Journal of Business & Industrial Marketing, 2016, Vol. 31, Issue 3, pp. 349-364.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JBIM-02-2013-0045 Zobrazit plný text záznamu