Analysis of the Ecuadorian government's proposed methodology of brand valuation: application in agricultural sector brands

Autor:	Macias, Washington, Rodriguez, Katia, Arosemena-Burbano, Flavio, Zhangallimbay, Donald
Zdroj:	Journal of Agribusiness in Developing and Emerging Economies, 2021, Vol. 13, Issue 2, pp. 279-298.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JADEE-05-2021-0124 Zobrazit plný text záznamu