Consumers' human nature and their shopping channel choices in the emerging artificial intelligence era: based on Xunzi's humanity hypothesis

Autor:	Deng, Guangkuan, Zhang, Jianyu, Ye, Naiyi, Chi, Rui
Zdroj:	International Marketing Review, 2020, Vol. 38, Issue 4, pp. 736-755.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IMR-01-2019-0026 Zobrazit plný text záznamu