Trust development in live streaming commerce: interaction-based building mechanisms and trust transfer perspective

Autor:	Chen, Yanhong, Li, Man, Chen, Aihui, Lu, Yaobin
Zdroj:	Industrial Management & Data Systems, 2024, Vol. 124, Issue 12, pp. 3218-3239.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IMDS-09-2023-0633 Zobrazit plný text záznamu