Sponsorship image transfer theory in virtual brand communities

Autor:	Alonso Dos Santos, Manuel, Rejón Guardia, Francisco, Calabuig Moreno, Ferran
Zdroj:	Industrial Management & Data Systems, 2018, Vol. 118, Issue 6, pp. 1287-1302.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IMDS-08-2017-0349 Zobrazit plný text záznamu