Understanding how firm attributes affect voice in brand community

Autor:	Sun, Yongqiang, Zhao, Cailian, Shen, Xiao-Liang
Zdroj:	Industrial Management & Data Systems, 2021, Vol. 121, Issue 5, pp. 1045-1062.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IMDS-07-2020-0418 Zobrazit plný text záznamu