Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market

Autor:	Bruwer, Johan, Buller, Courtney, John Saliba, Anthony, Li, Elton
Zdroj:	International Journal of Wine Business Research, 2014, Vol. 26, Issue 2, pp. 97-119.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJWBR-05-2013-0020 Zobrazit plný text záznamu