Promote the “wow”: (mis)representation, perception and reception of media promotion on wheelchair rugby

Autor:	Hu, Tiao, Cottingham, Michael, Shapiro, Deborah, Lee, Don
Zdroj:	International Journal of Sports Marketing and Sponsorship, 2023, Vol. 24, Issue 3, pp. 470-484.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJSMS-03-2022-0060 Zobrazit plný text záznamu