Live streaming shopping as a new retail format: insights from a qualitative study of consumers and retailers

Autor:	Picot-Coupey, Karine, Bouragba, Younes, Collin Lachaud, Isabelle, Gallarza, Martina G., Ouazzani, Yacine
Zdroj:	International Journal of Retail & Distribution Management, 2023, Vol. 51, Issue 9/10, pp. 1313-1351.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJRDM-12-2022-0505 Zobrazit plný text záznamu