Factors influencing market and entry mode selection: developing the MEMS model

Autor:	Koch, Adam J.
Zdroj:	Marketing Intelligence & Planning, 2001, Vol. 19, Issue 5, pp. 351-361.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EUM0000000005652 Zobrazit plný text záznamu