Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers

Autor:	Cheng, Zixuan, Plangger, Kirk, Cai, Feng, Campbell, Colin L., Pitt, Leyland
Zdroj:	European Journal of Marketing, 2022, Vol. 57, Issue 3, pp. 718-744.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-11-2021-0922 Zobrazit plný text záznamu