Impairment effects of creative ads on brand recall for other ads

Autor:	Jin, Hyun Seung, Kerr, Gayle, Suh, Jaebeom
Zdroj:	European Journal of Marketing, 2019, Vol. 53, Issue 7, pp. 1466-1483.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-10-2017-0674 Zobrazit plný text záznamu