Thank you but no thank you: the impact of negative moral emotions on customer responses to preferential treatment
| Autor: | Pontes, Vivian, Pontes, Nicolas, Greer, Dominique A., Beatson, Amanda |
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| Zdroj: | European Journal of Marketing, 2021, Vol. 55, Issue 12, pp. 3033-3058. |
| Databáze: | Emerald Insight |
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