Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future

Autor: Hofacker, Charles, Golgeci, Ismail, Pillai, Kishore Gopalakrishna, Gligor, David Marius
Zdroj: European Journal of Marketing, 2020, Vol. 54, Issue 6, pp. 1161-1179.
Databáze: Emerald Insight