Mirroring digital content marketing framework: capturing providers’ perspectives through stimuli assessment and behavioural engagement response

Autor:	Filipovic, Jelena, Arslanagic-Kalajdzic, Maja
Zdroj:	European Journal of Marketing, 2023, Vol. 57, Issue 9, pp. 2173-2198.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/EJM-03-2021-0158 Zobrazit plný text záznamu