Mission creep and marketing myopia: lessons learned from the business world
| Autor: | Anthony McMullen |
|---|---|
| Zdroj: | The Bottom Line: Managing library finances, 2015, Vol. 28, Issue 4, pp. 119-121. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
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| Autor: | Anthony McMullen |
|---|---|
| Zdroj: | The Bottom Line: Managing library finances, 2015, Vol. 28, Issue 4, pp. 119-121. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
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