Safeguarding Privacy: Ethical Considerations in Data-Driven Marketing

Autor:	Deslée, Alex, author, Cloarec, Julien, author
Zdroj:	The Impact of Digitalization on Current Marketing Strategies
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/978-1-83753-686-320241009 Zobrazit plný text záznamu