Cannibalism in Multibrand Firms
| Autor: | Traylor, Mark B. |
|---|---|
| Zdroj: | Journal of Product & Brand Management, 1992, Vol. 1, Issue 3, pp. 17-23. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
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| Autor: | Traylor, Mark B. |
|---|---|
| Zdroj: | Journal of Product & Brand Management, 1992, Vol. 1, Issue 3, pp. 17-23. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|