Idea generation: customer co‐creation versus traditional market research techniques

Autor:	Witell, Lars, Kristensson, Per, Gustafsson, Anders, Löfgren, Martin
Zdroj:	Journal of Service Management, 2011, Vol. 22, Issue 2, pp. 140-159.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/09564231111124190 Zobrazit plný text záznamu