Consumer perceptions of own brands: international differences

Autor:	Anchor, John R., Kour˘ilová, Terezie
Zdroj:	Journal of Consumer Marketing, 2009, Vol. 26, Issue 6, pp. 437-449.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/07363760910988256 Zobrazit plný text záznamu