Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects
| Autor: | Lu Wang, Cheng, Xiong Chen, Zhen |
|---|---|
| Zdroj: | Journal of Consumer Marketing, 2004, Vol. 21, Issue 6, pp. 391-400. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|