The effect of global leadership on purchasing process outcomes

Autor:	Tomas M. Hult, G., Ferrell, O.C., Schul, Patrick L.
Zdroj:	European Journal of Marketing, 1998, Vol. 32, Issue 11/12, pp. 1029-1050.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/03090569810243686 Zobrazit plný text záznamu