International Franchising in the Context of Competitive Strategy and the Theory of the Firm

Autor:	Huszagh, Sandra M., Huszagh, Fredrick W., McIntyre, Faye S.
Zdroj:	International Marketing Review, 1992, Vol. 9, Issue 5.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02651339210020268 Zobrazit plný text záznamu