Is gender stereotyping in advertising more prevalent in masculine countries? : A cross‐national analysis
| Autor: | Odekerken‐Schröder, Gaby, De Wulf, Kristof, Hofstee, Natascha |
|---|---|
| Zdroj: | International Marketing Review, 2002, Vol. 19, Issue 4, pp. 408-419. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|