Applying fuzzy balanced scorecard for evaluating the CRM performance

Autor:	Shafia, Mohammad Ali, Mahdavi Mazdeh, Mohammad, Vahedi, Mahboobeh, Pournader, Mehrdokht
Zdroj:	Industrial Management & Data Systems, 2011, Vol. 111, Issue 7, pp. 1105-1135.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02635571111170622 Zobrazit plný text záznamu