Green branding effects on attitude: functional versus emotional positioning strategies

Autor:	Hartmann, Patrick, Apaolaza Ibáñez, Vanessa, Forcada Sainz, F. Javier
Zdroj:	Marketing Intelligence & Planning, 2005, Vol. 23, Issue 1, pp. 9-29.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02634500510577447 Zobrazit plný text záznamu