Green branding effects on attitude: functional versus emotional positioning strategies
Autor: | Hartmann, Patrick, Apaolaza Ibáñez, Vanessa, Forcada Sainz, F. Javier |
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Zdroj: | Marketing Intelligence & Planning, 2005, Vol. 23, Issue 1, pp. 9-29. |
Databáze: | Emerald Insight |
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