Selecting overseas markets and entry modes: two decision processes or one?

Autor:	Koch, Adam J.
Zdroj:	Marketing Intelligence & Planning, 2001, Vol. 19, Issue 1, pp. 65-75.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/02634500110366120 Zobrazit plný text záznamu