Elucidating the role of consumer decision making style on consumers’ purchase intention: The mediating role of emotional advertising using PLS-SEM
| Autor: | Garg, Priyanka, Raj, Rohit, Kumar, Vimal, Singh, Sumanjeet, Pahuja, Saloni, Sehrawat, Neeraj |
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| Zdroj: | In Journal of Economy and Technology November 2023 1:108-118 |
| Databáze: | ScienceDirect |
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