Connected audiences in digital media markets: The dynamics of university online video impact
| Autor: | López-Buenache, Germán, Meseguer-Martínez, Ángel, Ros-Gálvez, Alejandro, Rosa-García, Alfonso |
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| Zdroj: | In European research on management and business economics January-April 2022 28(1) |
| Databáze: | ScienceDirect |
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